Objectives website
understand that the right platform for the project "UexOnline"
should meet the following requirements :
- Tool quick promotion.
or The online platform provides a channel of promotion and communication with users
adding additional means of promoting commercial activity
traditionalcomplements the actions in traditional media. With the advantage of offering
interesting information for potential users 24 hours a day, 7 days a week.
- comprehensive communication tool for customers
have their first contact with "UexOnline."
or A potential customer who is hit by a
marketing action and wants to "know more" ...
or A point of additional information provided "UexOnline" to bring culture to
projects in the region of Extremadura University and its students.
- Brand creation tool.
or Through the new application arises the positioning of a brand online
associated with the services offered through UexOnline.
do we propose
The general style of design, architecture and content should be
aimed at strengthening and highlight key ideas:
- Usability:
or allows us to provide customers what they want fast.
- Agility
or Response Rate
or
Updated constantlyor Updated through a simple Web interface.
From the point of view of communication we propose the following areas of development.
1. Maintain communication "traditional" alternative media.
philosophy, values \u200b\u200band positioning. This communication is key to visitors who do not know of anything "Universidad de Extremadura" and having a Web page
as the first speaker.
2. offer a catalog of "services."
When positioning the brand in the user's mind
really interesting is the contribution of
value through the collection of services and content page.
Private Party / UexOnline
Integral content management
Refresh the Web page at any time, anywhere via the Web.
is essential that "UexOnline"
have this desktop publishing system that allows
update content independently with
minimum monthly maintenance to keep
lbased data in optimal conditions. The system
used is a custom application, Based on Wordpress,
with programming features
PHP and MySQL database that meets the specifications required for use in CMS.
Private Party Site, we will:
* Access to personal secure password manager.
* Since the administrator can perform all tasks
maintenance Application Management (
of users), can create new users, edit and delete users;
users themselves have a
password generated by the tool manager
allowing you to access the services offered .
* Manage content of the questionnaires,
the tool will allow the creation, editing and
erase the contents of the contents
part of the application either text, pictures,
public part of the web, web UexOnline allow us to:
Showtarget audience cultural activities taking place
in the city of Cáceres and those relevant news for the city.
All content (cultural events) will be presented with its own sheet in which we see information such as timing, location, where to buy tickets, pictures of it, critical groups, and events that allow the possibility of purchasing tickets via the Internet for such events.
The site is structured on the basis of a calendar of events and categories:
- Music,
- Audiovisual
- Arts
- Exhibitions
- Culture (Books, Courses, Conferences, etc. .. .)
- UEXXI (Courses, Workshops, Lectures, etc ...)
- Leisure (Proposals Bars, Restaurants and movie)
- Other Events (workshops)
- Erasmus Zone (Zone multilanguage), all contained in English:
* About
* Accommodation (hotels, hostels, campsites, holiday flats, etc. ..)
* Transportation (Rail, bus, road, air)
* Tourism (Monuments, Attractions, Museums). Links Tourism Offices.
* Leisure *
campuses.
- Area Social Networks, we attach the application to networks
favorite social public
(Facebook and Twitter) allowing more interactivity between users and web.
- Links Viceversa OndaCampus UEX and TV.
- All categories described above
form a cloud of tags (or tags) that
increase their importance in terms of number of
cultural activities or proposals is added to the web.
- Calendar of events.
- Forums interactive programming contained within the Site,
where users can discuss their concerns .
- News Section
- Possible links to:
* Extremadura
* Youth Initiative Cabinet
* Youth Institute
* University of Extremadura